Not all search engine optimization practices and concepts help. In fact, many SEO professionals end making mistakes in their efforts to boost up page ranks of specific web sites.

Here are some of the most common mistakes in the practice of SEO:

Excessive use of keywords
Keywords play very important roles in optimizing websites and web pages. See, these keywords are actually select words that potential clients use in looking for information across the internet. Now they are applied to suggest and announce the relevance of your website and pages to searches.

While it is true that keywords need to be used within the website and within web pages, they should also be used in moderation. Having too many keywords may appear as keyword stuffing which is certainly against search engine algorithms. The best way to boost better page rank and achieve good optimization of web site and web pages is to create fresh and genuine content using determined keywords.

Indexing without the PageRank
The PageRank of a website determines how Google and Yahoo see its relevance to search engine users in relation to a particular query. See, websites with higher PageRanks are more visible in search engine landing pages. As such, they have more possibilities of getting and giving away high amounts of traffic. The best way to get indexed is to properly optimize your website by affiliating with or getting listed in high ranking bookmarking, directory, social media, and niche-related websites.

Under utilizing social media
Social networking sites are so popular these days that people from all sorts of demographics are using it. They, therefore, offer great opportunities for reaching out to a wider market. Facebook, Friendster, Orkut and Twitter, for example, may be used to generate traffic to your website and web pages. However, these sites are not practical in link building. Social networking sites do not give follow back links, which are vital in search engine optimization. But you can use it to easily get in touch with your target consumers.